Mark Sanford Public Relations Move

The Governor of South Carolina is making a bold but proper public relations move by staying in office. Sanford understands that his political life may be over after this last run. He might as well give himself some more time in the public eye to mend his image using the help of a good pr firm.
Although, up until the recent decision to stay in office, Mark Sanford's every move was a bad PR move. The uncontrolled press conference, the soul mate thing and the I'll try and fall in love with my wife thing... all bad public relations moves.